Wednesday London » Case Study

Wednesday have launched a global digital campaign for H&M Summer 2010 – ‘The Ultimate Summer’.

admin — Thu, 06 May 2010 00:00:58 +0000

H&M 'The Ultimate Summer' celebrates the best that the summer brings, making you dream both of holidays to come and memories of summers gone. Wednesday's campaign has been implemented in 42 languages across the globe and consists of a campaign website, an interactive Facebook page with custom Spotify application, social media strategy and a global digital advertising campaign.

Wednesday have launched a global digital campaign for H&M ‘The Blues’

admin — Wed, 05 May 2010 19:00:28 +0000

To support the website, we established a relationship with the social stylist site – lookbook.nu, a community of over 120,000 engaged fashion influencers who upload images of themselves for the community to ‘hype’. We launched a competition within the community for the chance to appear on hm.com to millions of viewers.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.

Wednesday have launched the new online home of the respected high-street fashion label COS – cosstores.com

admin — Tue, 01 Dec 2009 00:00:32 +0000

COS (Collection Of Style) is the discerning brand of choice for men and women who want high fashion with good quality at an affordable price.
Since its conception, COS has been a critical and commercial success, rapidly growing a network of over 27 stores across europe.

COSstore.com translates the understated, minimalist style of the COS universe, creating a flexible brand website which allowing people to explore their unique offering of high quality fashion and original editorial content.

www.cosstores.com

Wednesday has launched the new website for the visionary fashion designer Hussein Chalayan.

admin — Fri, 20 Nov 2009 00:00:20 +0000

Hussein Chalayan is one of the most respected designers of our generation. As put by style.com “the british designer’s avant-guard creations continually push the boundaries of what the human body can wear his ability to articulate significant symbolism only enhances, rather than obscures, the excitement of his abilities as a fashion designer”.

Wednesday has created a multi-layered website which embodies the creative aesthetic of the brand and allows visitors to explore both the collections and a range of Hussein Chalayan’s creative output in an innovative manner.