MARNI AT H&M IS NOW LIVE
Wednesday is proud to announce the campaign site launch for Marni at H&M.
Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.
The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.
The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!
Follow our cinematic countdown to shop on Marni at H&M.
Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.
Versace for H&M – Cruise Collection
H&M’s second collaboration with Versace offers the most desirable summer outfits of the winter season. Glamorous, modern and stylish, this collection will ensure you’ll make the most of your trip to warmer climes.
Bringing the Versace adventure to life, the design tells a story of romance through a series of voyeuristic videos. Drawing inspiration from the first Versace for H&M collection, simple and intuitive navigation is enhanced by detailed product shots, art directed by Wednesday.
Please visit the Versace for H&M Cruise Collection website to find out more.
VERSACE FOR H&M IS NOW LIVE
Wednesday is excited to announce that Versace for H&M is now live. Wednesday’s design showcases the complete collection, allowing users to explore each item in detail, bringing to life a vision to create an affordable yet quintessentially Versace collection, accessible to everyone.
To build audience anticipation and stimulate discussion across social media, Wednesday also created a collaborative competition with Polyvore which received over 19,000 entries – Polyvore’s most successful competition to date. The finalist’s entries are available to view on H&M’s Facebook page
Wednesday now join millions of others eagerly awaiting the opportunity to get their hands on the much anticipated collection due for launch online and in selected stores on November 17th.
In the meantime please explore Donatella’s vision for affordable luxury… Versace for H&M
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – VERSACE FOR H&M
Wednesday are excited to be working with H&M on the Versace for H&M collection. Covering a retrospective and re-interpretation of some of the house’s key pieces, the collaboration is H&M’s tenth designer collection and will include womenswear, menswear and, for the first time, homeware.
Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.
WEDNESDAY HAVE LAUNCHED ‘HM LOVES LANVIN’
The wait is almost over. Wednesday have launched the Lanvin designer collaboration website on HM.com where visitors can explore ”The Show”, the surreal and spectacular campaign video, directed by Mike Figgis (the man responsible for Leaving Las Vegas and other classic films…) and starring Natasha Poly.
The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”
The collection is available to buy online and in stores on 23rd November.
Click here to see the campaign, watch The Show and explore the collection on HM.com