Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.

The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.

The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!

Follow our cinematic countdown to shop on Marni at H&M.

Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.

The collection will be available in selected stores and online from March 8th.

Click here to view the commercial.

www.hm.com

Bringing the Versace adventure to life, the design tells a story of romance through a series of voyeuristic videos. Drawing inspiration from the first Versace for H&M collection, simple and intuitive navigation is enhanced by detailed product shots, art directed by Wednesday.

Please visit the Versace for H&M Cruise Collection website to find out more.

To build audience anticipation and stimulate discussion across social media, Wednesday also created a collaborative competition with Polyvore which received over 19,000 entries – Polyvore’s most successful competition to date. The finalist’s entries are available to view on H&M’s Facebook page

Wednesday now join millions of others eagerly awaiting the opportunity to get their hands on the much anticipated collection due for launch online and in selected stores on November 17th.

In the meantime please explore Donatella’s vision for affordable luxury… Versace for H&M

Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.

HM.com

Versace.com

The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”

The collection is available to buy online and in stores on 23rd November.

Click here to see the campaign, watch The Show and explore the collection on HM.com

ZET fashion, a Turkish blogger, won the contest through votes to be the only blog to post an exclusive trailer of the Lanvin for H&M show, starring Leigh Lazark.

H&M have also posted a behind-the-scenes video of model Natasha Poly on the set of a short film commenting on the high quality and luxury feel of the clothes

Alber Elbaz’s aim ‘To see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less.’ is only days away from coming true.

To visit the site click here

To explore the H&M ‘Ultimate Summer’ campaign site click here.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.