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Lanvin for H&M

Lanvin for H&M

LANVIN LIVE – WEDNESDAY HAVE LAUNCHED THE COUNT DOWN TO THE LANVIN FOR H&M ONLINE FASHION SHOW

This autumn’s H&M designer collaboration is among one of the most anticipated fashion events of the year. The teaser campaign has been comprised of a wealth of video content, a fashion blogger contest for an exclusive video preview and a live digital countdown to the online fashion show.

ZET fashion, a Turkish blogger, won the contest through votes to be the only blog to post an exclusive trailer of the Lanvin for H&M show, starring Leigh Lazark.

H&M have also posted a behind-the-scenes video of model Natasha Poly on the set of a short film commenting on the high quality and luxury feel of the clothes

Alber Elbaz’s aim ‘To see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less.’ is only days away from coming true.

To visit the site click here

Published:

October 14th, 2010

Tags:

H&M, Lanvin for H&M, News, Website Build

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H&M

Wednesday have launched a global digital campaign for H&M Summer 2010 – ‘The Ultimate Summer’.

The campaign was shot by our sister agency Saturday, working with Patrick Demarchelier and featured the world’s top five supermodels of the moment – Daria, Lara, Julia, Erin and Sascha.

To explore the H&M ‘Ultimate Summer’ campaign site click here.

Published:

May 6th, 2010

Tags:

Case Study, Clients, Content Creation, Digital Advertising, H&M, Saturday, Social Media, Strategy, Website Design

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H&M

Wednesday have launched a global digital campaign for H&M ‘The Blues’

To support the website, we established a relationship with the social stylist site – lookbook.nu, a community of over 120,000 engaged fashion influencers who upload images of themselves for the community to ‘hype’. We launched a competition within the community for the chance to appear on hm.com to millions of viewers.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.

Published:

May 5th, 2010

Tags:

Case Study, Content Creation, Digital Advertising, H&M, Saturday, Social Media, Strategy, Website Design

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