WEDNESDAY ARE WORKING WITH JUICY COUTURE
Wednesday is working with Juicy Couture as part of the brand’s revitalization and re-design of the e-commerce site. This autumn the brand debuts its new fashion campaign “Couture is Here” that celebrates the evolution of the iconic track suit by tempering it with tailored essentials and a bold, playful yet refined aesthetic.
Wednesday will be working with Juicy to ensure that the brand is re-established as a fashion authority, build a unique home for sub-label – Bird, and to develop a range of branded content formats to help bring the brand to life online.
In addition, Wednesday are working on the strategy and creative development of the new JuicyCouture.com due to launch early in 2012 as well as a range of broader digital initiatives launching later next year.
To visit the current site, visit JuicyCouture.com