Archive for the ‘News’ Category
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – LANVIN FOR H&M
Wednesday are working with H&M on their latest designer collaboration – with the renowned fashion house Lanvin.
Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”
Watch the first teaser for the forthcoming film, released on November 2nd, here – and stay tuned for the next installment.
WEDNESDAY HAVE LAUNCHED THE NEW ONLINE HOME OF JOHN LOBB
John Lobb has been making the finest shoes and boots for gentlemen since 1866 in London and 1902 in Paris. Its rich heritage is reinforced by timeless qualities of craftsmanship, service and style – attributes that are now available to a wider international John Lobb audience. The company continues to maintain its bespoke shoe-making tradition in Paris, while also retaining core bespoke principles in the manufacture of its expanding ready-to-wear collection of shoes and leather goods.
The new John Lobb website is a home which reflects the timeless style and unique heritage of the brand, whilst maintaining a distinctly British humour, allowing visitors to easily explore the brand and it’s unrivalled range of luxury products and services.
In addition, Wednesday has worked with John Lobb to create a new Global Advertising campaign – the ’190 Steps’. A nod to the exceptional craftsmanship of the company – it takes 190 Steps to create every pair of John Lobb shoes – the campaign explores the story behind this process and the remarkable talent of the John Lobb craftsmen who are responsible for one of the world’s few true luxury products. To learn more visit www.JohnLobb.com/190-steps/
Wednesday are working on the launch of the new men’s style destination, Mr Porter.
Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.
Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.
Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.
To read the Mr Porter back story on the business of fashion click here.
Visit MrPorter.com to join the register and be the first to know more.
Wednesday are working with the luxury fashion house Pringle of Scotland on the launch of their forthcoming new e-commerce website.
Pringle is in the middle of an exciting moment as it re-positions itself back at the forefront of the fashion world – rapidly gaining recognition as a leading british luxury fashion brand thanks to new, visionary leadership and some bold collaborations.
Wednesday join the likes of Ryan Mcginley, Tilda Swinton, Douglas Gordon & David Shrigley in working with Pringle of Scotland to drive this future success.
As well as introducing e-commerce, the new website will be the home for all of Pringle’s existing collaborations and will also feature an exciting editorial content agenda.
To view the latest Ryan Mcginley & Tilda Swinton ad campaign video click here.
To view the highly amusing David Shrigley cartoon on the history of Pringle click here.
To view the existing site visit www.pringlescotland.com
Wednesday are working with the world’s most prestigious shoe and boot maker – John Lobb.
Established in 1851 and now owned by the Hermes Group, John Lobb is a brand without parallel and whose products are renowned for being created with only the finest materials, design and craftsmanship.
Wednesday are working with John Lobb to re-launch johnlobb.com in the fall of 2010.
Wednesday have also been working closely with their sister agency Saturday, on the creation of a new, global communications campaign which will coincide with the website re-launch.
To view the existing site visit www.johnlobb.com
Wednesday have launched the online home of the world’s first culture of fashion magazine – Industrie.
As Jens Grede and Erik Torstensson, editors-in-chief & publishers of Industrie say “Industrie is not about collections, trends or celebrities; nor is it a vehicle to print fashion stories. We are not a consumer magazine or a trade publication. We do not sell clothes and we do not report news. Industrie is a fanzine about the culture of fashion, telling the stories of those who influence us.”
Industrie magazine is available around the world at all good newsstands.
Wednesday have lauched new websites for the Swedish fashion retailer Brothers & Sisters.
One of Sweden’s most respected high street retailers, Wednesday have created stylish and sophisticated homes for each brand where fans can explore the collections and latest campaign, as well as interact with a range of original editorial content related to each season.
Wednesday have lauched evermanifesto.com – a manifesto which uses the power of fashion to inspire positive change in our everday lives.
The brainchild of Charlotte Casiraghi, Alexia Niedzielski and Elizabeth Von Guttman, Ever Manifesto aims to inspire positive transformations in how we live by generating sustainable solutions for both work and play that are aimed at protecting our planet for future generations. Importantly these are solutions that can start now.