Archive for the ‘Saturday’ Category
Wednesday are working on the launch of the new men’s style destination, Mr Porter.
Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.
Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.
Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.
To read the Mr Porter back story on the business of fashion click here.
Visit MrPorter.com to join the register and be the first to know more.
Wednesday have launched a global digital campaign for H&M Summer 2010 – ‘The Ultimate Summer’.
H&M ‘The Ultimate Summer’ celebrates the best that the summer brings, making you dream both of holidays to come and memories of summers gone. Wednesday’s campaign has been implemented in 42 languages across the globe and consists of a campaign website, an interactive Facebook page with custom Spotify application, social media strategy and a global digital advertising campaign.
The campaign was shot by our sister agency Saturday, working with Patrick Demarchelier and featured the world’s top five supermodels of the moment – Daria, Lara, Julia, Erin and Sascha.
To explore the H&M ‘Ultimate Summer’ campaign site click here.
Wednesday have launched the online home of the world’s first culture of fashion magazine – Industrie.
As Jens Grede and Erik Torstensson, editors-in-chief & publishers of Industrie say “Industrie is not about collections, trends or celebrities; nor is it a vehicle to print fashion stories. We are not a consumer magazine or a trade publication. We do not sell clothes and we do not report news. Industrie is a fanzine about the culture of fashion, telling the stories of those who influence us.”
Industrie magazine is available around the world at all good newsstands.
Wednesday have launched a global digital campaign for H&M ‘The Blues’
Blue was a key colour for spring 2010 and ‘The Blues’ campaign highlighted and celebratesd this trend. Wednesday created a focused global campaign which chimed with H&M’s off-line campaign – creating a destination website in 38 languages where people could explore the collection in a never-ending grid.
To support the website, we established a relationship with the social stylist site – lookbook.nu, a community of over 120,000 engaged fashion influencers who upload images of themselves for the community to ‘hype’. We launched a competition within the community for the chance to appear on hm.com to millions of viewers.
The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.
The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.
The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.
Wednesday have lauched new websites for the Swedish fashion retailer Brothers & Sisters.
One of Sweden’s most respected high street retailers, Wednesday have created stylish and sophisticated homes for each brand where fans can explore the collections and latest campaign, as well as interact with a range of original editorial content related to each season.
Wednesday have launched the new online home of the respected high-street fashion label COS – cosstores.com
COS (Collection Of Style) is the discerning brand of choice for men and women who want high fashion with good quality at an affordable price.
Since its conception, COS has been a critical and commercial success, rapidly growing a network of over 27 stores across europe.
COSstore.com translates the understated, minimalist style of the COS universe, creating a flexible brand website which allowing people to explore their unique offering of high quality fashion and original editorial content.
Wednesday have lauched evermanifesto.com – a manifesto which uses the power of fashion to inspire positive change in our everday lives.
The brainchild of Charlotte Casiraghi, Alexia Niedzielski and Elizabeth Von Guttman, Ever Manifesto aims to inspire positive transformations in how we live by generating sustainable solutions for both work and play that are aimed at protecting our planet for future generations. Importantly these are solutions that can start now.