Wednesday London » Content Creation

Marni at H&M

editor — Tue, 21 Feb 2012 16:57:29 +0000

Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.

Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.

The collection will be available in selected stores and online from March 8th.

Click here to view the commercial.

www.hm.com

WEDNESDAY NYC IS OPEN FOR BUSINESS

admin — Wed, 07 Sep 2011 07:55:28 +0000

Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:

Creative

Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.

Information Architecture

Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.

Account Management/ Production

Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.

If you are interested in applying for any of these roles, then send a cover letter and CV to;

eunsun@wednesday-nyc.com

No recruiters please.

To read today’s article in WWD click here

MONCLER.COM IS NOW LIVE

admin — Thu, 01 Sep 2011 11:40:11 +0000

Over the past months Wednesday have been working with Moncler on a range of projects launching throughout 2011; the first of these is the new e-commerce website for Moncler.com which went live this week. The site’s unique homepage design reveals new content through an innovative scrolling functionality while showcasing the diversity of the brand by creating a flexible, transparent system which allows the different collections to speak for themselves, helping to tell the story behind each one.

Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.

Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.

See the site at moncler.com

WEDNESDAY ARE WORKING WITH LIBERTY LONDON

editor — Wed, 29 Jun 2011 15:08:07 +0000

Wednesday are working with Liberty London, a household name synonymous with luxury and
exceptional design since 1875. Liberty holds a reputation as one of the worldʼs most beautiful,
exclusive stores with a unique British heritage and fine eye for sourcing and showcasing eclectic,
quirky and iconic objects alongside their own Liberty London products, and exquisite fabrics.

Wednesday will be working closely with Liberty to create a refreshed online home which cements
their reputation as the most loved and avant-garde British Luxury brand, translating this vision in
the digital space and upholding the legacy of Arthur Liberty himself.

Arthur Libertyʼs legacy stands for integrity, quality, value and above all beautifully designed
products. Wednesday aims to elevate these in a creatively crafted and innovative e-commerce
experience which seeks to continually inspire and excite.

Liberty.co.uk

MR PORTER IS OPEN FOR BUSINESS

admin — Mon, 21 Feb 2011 09:23:59 +0000

MR PORTER – the destination for men’s style – is open for business.

After over a year in the making, MR PORTER is set to revolutionise the online men’s fashion industry, in much the same manner as it’s sister site NET-A-PORTER did for the female audience a decade ago. MR PORTER brings a unique blend of content and commerce – the weekly Journal edited by the renowned Jeremy Langmead, and a curated selection of the most discerning products from a diverse range of prestigious brands available to buy at your desk or on-the-go from anywhere in the world.

Wednesday have worked closely with Natalie Massenet (the visionary Founder of NET-A-PORTER) and her world class team for the last 16 months on the creation of MR PORTER – working across everything from website design to editorial and marketing strategies – and are excited to announce it’s launch.

MrPorter.com

BECOME A FOUNDING MEMBER OF MR PORTER

admin — Fri, 14 Jan 2011 23:37:16 +0000

Wednesday have launched a campaign which allows people around the world the exclusive opportunity of becoming a Founding Member of MR PORTER – the forthcoming Men’s Destination for Style.

MR PORTER will bring a new offering to the men’s retail marketplace, selling the most discerning selection of male fashion – including the big names like Ralph Lauren, Bottega Veneta, Gucci, Dunhill, Burberry but also accessories specialists such as Valextra bags, John Lobb shoes, Lock&Co hats and leatherwear by Swayne Adeney Brigg among others. It will deliver in 170 countries around the world and in one day in New York and in London.

Like for its women’s version NET-A-PORTER, MR PORTER will be beyond the pure e-commerce experience, offering an editorial content with fashion advice, articles, interviews, videos and fashion pages to find some inspiration and guide the clients during shopping.

Wednesday have been working on all elements of the creation and forthcoming launch of MR PORTER. The Founding Member campaign will allow people the opportunity to register to become a Founding Member and benefit from all the privileges that this brings – including exclusive access to the site before the rest of the world. The campaign is the first in a series of viral and digital marketing initiatives.

For your chance to become a Founding Member visit MrPorter.com

Wednesday are working with Tory Burch

admin — Tue, 23 Nov 2010 17:12:06 +0000

Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.

Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.

Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.

WEDNESDAY ARE WORKING WITH CLEMENS-EN-AUGUST

editor — Thu, 28 Oct 2010 17:04:09 +0000

Wednesday are working with Clemens en August the innovative fashion brand created by Alexander Brenninkmeijer. Clemens en August creates classic mens and womens designs with a Rock’n'Roll twist. The collection uses clean cut, simple lines to create a bold shape with sporadic injections of a conspicuous print or a dusting of gold – and often draws comparisons in style to the early collections of Jil Sander and Helmut Lang.

Alexander is an inspiring entrepreneur selling through twice yearly pop-up store tours throughout 13 countries and online. With advertising purely word of mouth and no brick-and-mortar stores, Clemens en August has a loyal following amongst the creative media and design community.

Clemens en August’s loyalty to high quality in both material and manufacture combined with classic designs, minimalism and interesting detail, and low overheads, creates timeless, unique pieces which come at surprisingly affordable prices.

The new site will be coming soon to www.clemensenaugust.com

WEDNESDAY HAVE LAUNCHED THE NEW ONLINE HOME OF JOHN LOBB

admin — Mon, 16 Aug 2010 17:47:29 +0000

John Lobb has been making the finest shoes and boots for gentlemen since 1866 in London and 1902 in Paris. Its rich heritage is reinforced by timeless qualities of craftsmanship, service and style – attributes that are now available to a wider international John Lobb audience. The company continues to maintain its bespoke shoe-making tradition in Paris, while also retaining core bespoke principles in the manufacture of its expanding ready-to-wear collection of shoes and leather goods.

The new John Lobb website is a home which reflects the timeless style and unique heritage of the brand, whilst maintaining a distinctly British humour, allowing visitors to easily explore the brand and it’s unrivalled range of luxury products and services.

In addition, Wednesday has worked with John Lobb to create a new Global Advertising campaign – the ’190 Steps’. A nod to the exceptional craftsmanship of the company – it takes 190 Steps to create every pair of John Lobb shoes – the campaign explores the story behind this process and the remarkable talent of the John Lobb craftsmen who are responsible for one of the world’s few true luxury products. To learn more visit www.JohnLobb.com/190-steps/

www.JohnLobb.com

Wednesday are working on the launch of the new men’s style destination, Mr Porter.

admin — Thu, 10 Jun 2010 00:00:52 +0000

Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.

Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.

Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.

To read the Mr Porter back story on the business of fashion click here.

Visit MrPorter.com to join the register and be the first to know more.

www.MrPorter.com

Wednesday have launched a global digital campaign for H&M Summer 2010 – ‘The Ultimate Summer’.

admin — Thu, 06 May 2010 00:00:58 +0000

H&M 'The Ultimate Summer' celebrates the best that the summer brings, making you dream both of holidays to come and memories of summers gone. Wednesday's campaign has been implemented in 42 languages across the globe and consists of a campaign website, an interactive Facebook page with custom Spotify application, social media strategy and a global digital advertising campaign.

Wednesday are working with the luxury fashion house Pringle of Scotland on the launch of their forthcoming new e-commerce website.

admin — Wed, 05 May 2010 23:00:15 +0000

Pringle is in the middle of an exciting moment as it re-positions itself back at the forefront of the fashion world – rapidly gaining recognition as a leading british luxury fashion brand thanks to new, visionary leadership and some bold collaborations.

Wednesday join the likes of Ryan Mcginley, Tilda Swinton, Douglas Gordon & David Shrigley in working with Pringle of Scotland to drive this future success.

As well as introducing e-commerce, the new website will be the home for all of Pringle’s existing collaborations and will also feature an exciting editorial content agenda.

To view the existing site visit www.pringlescotland.com

Wednesday are working with the world’s most prestigious shoe and boot maker – John Lobb.

admin — Wed, 05 May 2010 22:00:09 +0000

Established in 1851 and now owned by the Hermes Group, John Lobb is a brand without parallel and whose products are renowned for being created with only the finest materials, design and craftsmanship.

Wednesday are working with John Lobb to re-launch johnlobb.com in the fall of 2010.

Wednesday have also been working closely with their sister agency Saturday, on the creation of a new, global communications campaign which will coincide with the website re-launch.

To view the existing site visit www.johnlobb.com

Wednesday are working with the respected italian fashion brand Max&Co on creating their new website.

admin — Wed, 05 May 2010 21:00:31 +0000

The new website will represent the bold new aesthetic direction of Max&Co’s forthcoming advertising campaign – created by Wednesday’s sister agency, Saturday – creating an engaging home for fans around the world to explore and interact with the brand, it’s collections and unique editorial content.

To view the existing site visit www.maxandco.com.

Wednesday have launched the online home of the world’s first culture of fashion magazine – Industrie.

admin — Wed, 05 May 2010 20:00:52 +0000

As Jens Grede and Erik Torstensson, editors-in-chief & publishers of Industrie say “Industrie is not about collections, trends or celebrities; nor is it a vehicle to print fashion stories. We are not a consumer magazine or a trade publication. We do not sell clothes and we do not report news. Industrie is a fanzine about the culture of fashion, telling the stories of those who influence us.”

Industrie magazine is available around the world at all good newsstands.

www.industriemagazine.com

Wednesday have launched a global digital campaign for H&M ‘The Blues’

admin — Wed, 05 May 2010 19:00:28 +0000

To support the website, we established a relationship with the social stylist site – lookbook.nu, a community of over 120,000 engaged fashion influencers who upload images of themselves for the community to ‘hype’. We launched a competition within the community for the chance to appear on hm.com to millions of viewers.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.

Wednesday have launched new websites for the Swedish fashion retailer Brothers & Sisters.

admin — Thu, 18 Feb 2010 00:00:11 +0000

One of Sweden’s most respected high street retailers, Wednesday have created stylish and sophisticated homes for each brand where fans can explore the collections and latest campaign, as well as interact with a range of original editorial content related to each season.

www.sisters.se www.brothers.se

Wednesday have launched the new online home of the respected high-street fashion label COS – cosstores.com

admin — Tue, 01 Dec 2009 00:00:32 +0000

COS (Collection Of Style) is the discerning brand of choice for men and women who want high fashion with good quality at an affordable price.
Since its conception, COS has been a critical and commercial success, rapidly growing a network of over 27 stores across europe.

COSstore.com translates the understated, minimalist style of the COS universe, creating a flexible brand website which allowing people to explore their unique offering of high quality fashion and original editorial content.

www.cosstores.com

Wednesday have launched evermanifesto.com – a manifesto which uses the power of fashion to inspire positive change in our everday lives.

admin — Thu, 19 Nov 2009 00:00:30 +0000

The brainchild of Charlotte Casiraghi, Alexia Niedzielski and Elizabeth Von Guttman, Ever Manifesto aims to inspire positive transformations in how we live by generating sustainable solutions for both work and play that are aimed at protecting our planet for future generations. Importantly these are solutions that can start now.