Wednesday are working with Tory Burch
Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.
Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.
Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.
WEDNESDAY ARE WORKING WITH CLEMENS-EN-AUGUST
Wednesday are working with Clemens en August the innovative fashion brand created by Alexander Brenninkmeijer. Clemens en August creates classic mens and womens designs with a Rock’n'Roll twist. The collection uses clean cut, simple lines to create a bold shape with sporadic injections of a conspicuous print or a dusting of gold – and often draws comparisons in style to the early collections of Jil Sander and Helmut Lang.
Alexander is an inspiring entrepreneur selling through twice yearly pop-up store tours throughout 13 countries and online. With advertising purely word of mouth and no brick-and-mortar stores, Clemens en August has a loyal following amongst the creative media and design community.
Clemens en August’s loyalty to high quality in both material and manufacture combined with classic designs, minimalism and interesting detail, and low overheads, creates timeless, unique pieces which come at surprisingly affordable prices.
The new site will be coming soon to www.clemensenaugust.com
WEDNESDAY HAVE LAUNCHED THE NEW ONLINE HOME OF JOHN LOBB
John Lobb has been making the finest shoes and boots for gentlemen since 1866 in London and 1902 in Paris. Its rich heritage is reinforced by timeless qualities of craftsmanship, service and style – attributes that are now available to a wider international John Lobb audience. The company continues to maintain its bespoke shoe-making tradition in Paris, while also retaining core bespoke principles in the manufacture of its expanding ready-to-wear collection of shoes and leather goods.
The new John Lobb website is a home which reflects the timeless style and unique heritage of the brand, whilst maintaining a distinctly British humour, allowing visitors to easily explore the brand and it’s unrivalled range of luxury products and services.
In addition, Wednesday has worked with John Lobb to create a new Global Advertising campaign – the ’190 Steps’. A nod to the exceptional craftsmanship of the company – it takes 190 Steps to create every pair of John Lobb shoes – the campaign explores the story behind this process and the remarkable talent of the John Lobb craftsmen who are responsible for one of the world’s few true luxury products. To learn more visit www.JohnLobb.com/190-steps/
Wednesday are working on the launch of the new men’s style destination, Mr Porter.
Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.
Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.
Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.
To read the Mr Porter back story on the business of fashion click here.
Visit MrPorter.com to join the register and be the first to know more.
Wednesday are working with the luxury fashion house Pringle of Scotland on the launch of their forthcoming new e-commerce website.
Pringle is in the middle of an exciting moment as it re-positions itself back at the forefront of the fashion world – rapidly gaining recognition as a leading british luxury fashion brand thanks to new, visionary leadership and some bold collaborations.
Wednesday join the likes of Ryan Mcginley, Tilda Swinton, Douglas Gordon & David Shrigley in working with Pringle of Scotland to drive this future success.
As well as introducing e-commerce, the new website will be the home for all of Pringle’s existing collaborations and will also feature an exciting editorial content agenda.
To view the latest Ryan Mcginley & Tilda Swinton ad campaign video click here.
To view the highly amusing David Shrigley cartoon on the history of Pringle click here.
To view the existing site visit www.pringlescotland.com