Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.

The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.

The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!

Follow our cinematic countdown to shop on Marni at H&M.

Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.

The collection will be available in selected stores and online from March 8th.

Click here to view the commercial.

www.hm.com

With an aesthetic approach consistent with the flagship site, Wednesday’s design utilises the full width of the browser to make the most of the beautiful campaign imagery, whilst the innovative zoom functionality allows for intuitive navigation and simple cross-platform functionality.

To mark the recent launch of L’Essence, Wednesday invites you to partake in ‘Your L’Essence’, a unique mobile photography competition – a first for the brand. To find out more and to participate, please visit balenciagafragrance.com/news and follow the competition progress on Facebook.com/Balenciaga

Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.

HM.com

Versace.com

Creative

Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.

Information Architecture

Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.

Account Management/ Production

Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.

If you are interested in applying for any of these roles, then send a cover letter and CV to;

eunsun@wednesday-nyc.com

No recruiters please.

To read today’s article in WWD click here

Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.

Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.

See the site at moncler.com

Balenciaga has been an internationally acclaimed fashion house since 1937. Cristobal Balenciaga was deemed “the master of us all” by Christian Dior and since 1997 driven by the vision and the ambition of Nicolas Ghesquière the House came back strong as a leading player on the international fashion scene.

Wednesday have been working side by side with Balenciaga to interpret these timeless and unsurpassable designs into a digital transactional home. This new website’s creative concept was conceived with the intent of showcasing the immense detail that is crafted into each and every item whilst maintaining the refined and minimalist style of the house of Balenciaga. Fundamental to this concept, Wednesday created an innovative zoom function that enables the user to to explore and discover content throughout the site in two contrasting viewpoints wherever they are, creating both a seamless shopping and immersive brand experience.

In addition to Balenciaga.com, Wednesday have been working with the Maison on a Social Media strategy which aligns the brand with the social ecosystem of the modern world. This strategy will launch alongside the new website and evolve over the forthcoming months and years.

To experience the site please visit Balenciaga.com and to keep up to date with developments, ‘Like’ Balenciaga on Facebook, or follow them on Twitter

After over a year in the making, MR PORTER is set to revolutionise the online men’s fashion industry, in much the same manner as it’s sister site NET-A-PORTER did for the female audience a decade ago. MR PORTER brings a unique blend of content and commerce – the weekly Journal edited by the renowned Jeremy Langmead, and a curated selection of the most discerning products from a diverse range of prestigious brands available to buy at your desk or on-the-go from anywhere in the world.

Wednesday have worked closely with Natalie Massenet (the visionary Founder of NET-A-PORTER) and her world class team for the last 16 months on the creation of MR PORTER – working across everything from website design to editorial and marketing strategies – and are excited to announce it’s launch.

MrPorter.com

MR PORTER will bring a new offering to the men’s retail marketplace, selling the most discerning selection of male fashion – including the big names like Ralph Lauren, Bottega Veneta, Gucci, Dunhill, Burberry but also accessories specialists such as Valextra bags, John Lobb shoes, Lock&Co hats and leatherwear by Swayne Adeney Brigg among others. It will deliver in 170 countries around the world and in one day in New York and in London.

Like for its women’s version NET-A-PORTER, MR PORTER will be beyond the pure e-commerce experience, offering an editorial content with fashion advice, articles, interviews, videos and fashion pages to find some inspiration and guide the clients during shopping.

Wednesday have been working on all elements of the creation and forthcoming launch of MR PORTER. The Founding Member campaign will allow people the opportunity to register to become a Founding Member and benefit from all the privileges that this brings – including exclusive access to the site before the rest of the world. The campaign is the first in a series of viral and digital marketing initiatives.

For your chance to become a Founding Member visit MrPorter.com

The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”

The collection is available to buy online and in stores on 23rd November.

Click here to see the campaign, watch The Show and explore the collection on HM.com

Alexander is an inspiring entrepreneur selling through twice yearly pop-up store tours throughout 13 countries and online. With advertising purely word of mouth and no brick-and-mortar stores, Clemens en August has a loyal following amongst the creative media and design community.

Clemens en August’s loyalty to high quality in both material and manufacture combined with classic designs, minimalism and interesting detail, and low overheads, creates timeless, unique pieces which come at surprisingly affordable prices.

The new site will be coming soon to www.clemensenaugust.com

Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”

Watch the first teaser for the forthcoming film, released on November 2nd, here - and stay tuned for the next installment.

HM.com
Lanvin.com

Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.

Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.

To read the Mr Porter back story on the business of fashion click here.

Visit MrPorter.com to join the register and be the first to know more.

www.MrPorter.com

To explore the H&M ‘Ultimate Summer’ campaign site click here.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.