Versace for H&M – Cruise Collection
H&M’s second collaboration with Versace offers the most desirable summer outfits of the winter season. Glamorous, modern and stylish, this collection will ensure you’ll make the most of your trip to warmer climes.
Bringing the Versace adventure to life, the design tells a story of romance through a series of voyeuristic videos. Drawing inspiration from the first Versace for H&M collection, simple and intuitive navigation is enhanced by detailed product shots, art directed by Wednesday.
Please visit the Versace for H&M Cruise Collection website to find out more.
LIBERTY IS LIVE
Synonymous with luxury and individuality since 1875, Liberty has been working alongside Wednesday to bring the brand to life within the digital space. Framed by Liberty’s celebrated patterns, the expansive emporium is available for purchase straight from the homepage.
Wednesday married quirky historical icons and imagery with an engaging and intuitive user experience, ensuring that Liberty’s rich and illustrious heritage remained fundamental to the creative vision.
Please explore the new store at www.liberty.co.uk
VERSACE FOR H&M IS NOW LIVE
Wednesday is excited to announce that Versace for H&M is now live. Wednesday’s design showcases the complete collection, allowing users to explore each item in detail, bringing to life a vision to create an affordable yet quintessentially Versace collection, accessible to everyone.
To build audience anticipation and stimulate discussion across social media, Wednesday also created a collaborative competition with Polyvore which received over 19,000 entries – Polyvore’s most successful competition to date. The finalist’s entries are available to view on H&M’s Facebook page
Wednesday now join millions of others eagerly awaiting the opportunity to get their hands on the much anticipated collection due for launch online and in selected stores on November 17th.
In the meantime please explore Donatella’s vision for affordable luxury… Versace for H&M
The new Armani.com is now live
Wednesday is excited to be working with Armani, the leading Italian fashion and luxury goods group. Wednesday is creating a new Armani.com that is bringing to life the range of activity across its broad brand portfolio, in addition to creating five distinct brand worlds within the site for Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans and Armani Junior.
As the first brand to live stream a haute couture show online in 2007, the brand has built a reputation for an innovative approach to communications and digital media – something it is looking to maintain with a digital presence that blends content and commerce with social integration and mobile access.
See the site at armani.com
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – VERSACE FOR H&M
Wednesday are excited to be working with H&M on the Versace for H&M collection. Covering a retrospective and re-interpretation of some of the house’s key pieces, the collaboration is H&M’s tenth designer collection and will include womenswear, menswear and, for the first time, homeware.
Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.
WEDNESDAY NYC IS OPEN FOR BUSINESS
Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:
Creative
Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.
Information Architecture
Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.
Account Management/ Production
Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.
If you are interested in applying for any of these roles, then send a cover letter and CV to;
eunsun@wednesday-nyc.com
No recruiters please.
To read today’s article in WWD click here