WEDNESDAY IS WORKING WITH JOSEPH
Wednesday is pleased to announce that we are working with Joseph.
Wednesday will work together with Joseph to create the brands first ever digital flagship, offering a unique ecommerce experience, driving interaction, brand awareness and enhancing the brand’s relationship with their customers.
Since its foundation by Joseph Ettedgui in the 70’s, Joseph has established itself as a globally renowned fashion brand. Through out the years Joseph has discovered many new talented designers, uniting them in this multi brand visionary store whilst simultaneously honing their own collection, continually surpassing its customers’ high expectations.
Today, under the new creative direction of Louise Trotter, Joseph is one of the most influential brands within British fashion and ready to launch online within an interactive, functional and creative space. This immersive brand experience will help Joseph create a stronger relationship with its existing customers as well as new ones the world over.
ALEXANDER MCQUEEN IS NOW LIVE
The eagerly anticipated redesign of alexandermcqueen.com is now live.
Innovative, emotional, uncompromising – all words that describe the romantic and provocative fashion of Alexander McQueen, a brand which has become synonymous with modern, British haute couture.
Wednesday has been working together with McQueen to redefine the new digital flagship, which is the online home of Alexander McQueen and contemporary line, McQ, affirming their status as benchmarks in originality, style, and craftsmanship. The redesigned site serves as an international e-commerce storefront, and aims to provide a compelling and immersive brand experience, via rich imagery and dynamic, interactive features.
Visit Alexandermcqueen.com
MARNI AT H&M IS NOW LIVE
Wednesday is proud to announce the campaign site launch for Marni at H&M.
Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.
The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.
The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!
Follow our cinematic countdown to shop on Marni at H&M.
Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.
Versace for H&M – Cruise Collection
H&M’s second collaboration with Versace offers the most desirable summer outfits of the winter season. Glamorous, modern and stylish, this collection will ensure you’ll make the most of your trip to warmer climes.
Bringing the Versace adventure to life, the design tells a story of romance through a series of voyeuristic videos. Drawing inspiration from the first Versace for H&M collection, simple and intuitive navigation is enhanced by detailed product shots, art directed by Wednesday.
Please visit the Versace for H&M Cruise Collection website to find out more.
LIBERTY IS LIVE
Synonymous with luxury and individuality since 1875, Liberty has been working alongside Wednesday to bring the brand to life within the digital space. Framed by Liberty’s celebrated patterns, the expansive emporium is available for purchase straight from the homepage.
Wednesday married quirky historical icons and imagery with an engaging and intuitive user experience, ensuring that Liberty’s rich and illustrious heritage remained fundamental to the creative vision.
Please explore the new store at www.liberty.co.uk