Wednesday London » Mobile

LABELUX IS NOW LIVE

admin — Wed, 19 Oct 2011 11:34:45 +0000

Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.

Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.

www.labeluxgroup.com

WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – VERSACE FOR H&M

admin — Fri, 23 Sep 2011 08:20:47 +0000

Wednesday are excited to be working with H&M on the Versace for H&M collection. Covering a retrospective and re-interpretation of some of the house’s key pieces, the collaboration is H&M’s tenth designer collection and will include womenswear, menswear and, for the first time, homeware.

Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.

HM.com

Versace.com

WEDNESDAY NYC IS OPEN FOR BUSINESS

admin — Wed, 07 Sep 2011 07:55:28 +0000

Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:

Creative

Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.

Information Architecture

Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.

Account Management/ Production

Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.

If you are interested in applying for any of these roles, then send a cover letter and CV to;

eunsun@wednesday-nyc.com

No recruiters please.

To read today’s article in WWD click here

MONCLER.COM IS NOW LIVE

admin — Thu, 01 Sep 2011 11:40:11 +0000

Over the past months Wednesday have been working with Moncler on a range of projects launching throughout 2011; the first of these is the new e-commerce website for Moncler.com which went live this week. The site’s unique homepage design reveals new content through an innovative scrolling functionality while showcasing the diversity of the brand by creating a flexible, transparent system which allows the different collections to speak for themselves, helping to tell the story behind each one.

Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.

Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.

See the site at moncler.com

THE NEW BALENCIAGA.COM IS NOW LIVE

editor — Fri, 15 Jul 2011 17:02:33 +0000

Over the past year Wednesday has joined forces with the House of Balenciaga under the creative direction of Nicolas Ghesquière to create the new transactional home of Balenciaga.com.

Balenciaga has been an internationally acclaimed fashion house since 1937. Cristobal Balenciaga was deemed “the master of us all” by Christian Dior and since 1997 driven by the vision and the ambition of Nicolas Ghesquière the House came back strong as a leading player on the international fashion scene.

Wednesday have been working side by side with Balenciaga to interpret these timeless and unsurpassable designs into a digital transactional home. This new website’s creative concept was conceived with the intent of showcasing the immense detail that is crafted into each and every item whilst maintaining the refined and minimalist style of the house of Balenciaga. Fundamental to this concept, Wednesday created an innovative zoom function that enables the user to to explore and discover content throughout the site in two contrasting viewpoints wherever they are, creating both a seamless shopping and immersive brand experience.

In addition to Balenciaga.com, Wednesday have been working with the Maison on a Social Media strategy which aligns the brand with the social ecosystem of the modern world. This strategy will launch alongside the new website and evolve over the forthcoming months and years.

To experience the site please visit Balenciaga.com and to keep up to date with developments, ‘Like’ Balenciaga on Facebook, or follow them on Twitter

WEDNESDAY ARE WORKING WITH LIBERTY LONDON

editor — Wed, 29 Jun 2011 15:08:07 +0000

Wednesday are working with Liberty London, a household name synonymous with luxury and
exceptional design since 1875. Liberty holds a reputation as one of the worldʼs most beautiful,
exclusive stores with a unique British heritage and fine eye for sourcing and showcasing eclectic,
quirky and iconic objects alongside their own Liberty London products, and exquisite fabrics.

Wednesday will be working closely with Liberty to create a refreshed online home which cements
their reputation as the most loved and avant-garde British Luxury brand, translating this vision in
the digital space and upholding the legacy of Arthur Liberty himself.

Arthur Libertyʼs legacy stands for integrity, quality, value and above all beautifully designed
products. Wednesday aims to elevate these in a creatively crafted and innovative e-commerce
experience which seeks to continually inspire and excite.

Liberty.co.uk

WEDNESDAY ARE WORKING WITH MONCLER

admin — Mon, 30 May 2011 09:33:33 +0000

Wednesday are working with Moncler on a range of projects launching throughout 2011/12. Since
the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has
gone from strength to strength beyond its origins in the Alps and is now recognised as one of the
most creatively innovative and sought after fashion labels in the industry.

From the takeover of New York Grand Central Terminal for the Moncler Grenoble collection show in
February, to the collaborative collections for Moncler Gamme Bleu with Thom Browne and Moncler
V with Hiroki Nakamura, the brand has shown itself to be a true pioneer and demonstrated a
unique ability to pair an innovative approach to technical fabrics with a metropolitan avant garde
style.

Wednesday are working on the strategy and creative realisation of a new Moncler.com and the
brand’s first ever e-commerce platform – due to launch this summer – as well as a range of broader
digital initiatives launching later in 2011 through to 2012.

To see the current site, please visit Moncler.com

Wednesday are working with J.Crew

editor — Wed, 13 Apr 2011 15:23:36 +0000

Wednesday are working with respected American retailer J.Crew. Known and admired for its personal customer service, high quality product range and commitment to innovation.

J.Crew partners with the finest global fabric mills and craftsmen as well as with iconic brands such as Jack Purcell, Timex, Thomas Mason and Red Wing (to name just a few). J.Crew has several line extensions, including crewcuts (for kids), J.Crew Weddings & Parties and J.Crew Collection (featuring exclusive and limited-edition pieces with couture-level details), as well as an increasingly significant menswear department, and the recently introduced brand Madewell, a modern-day interpretation of an American denim label founded in 1937.

In recent years, under the stewardship of the Chairman and CEO Millard “Mickey” Drexler and the Creative Director Jenna Lyons, the company has grown in renown and popularity and is now widely regarded as one of the most pioneering and influential fashion businesses in the industry worldwide.

Wednesday are working with J.Crew in a long-term strategic partnership across many projects, helping to drive and develop their reputation for world class digital creativity and technological innovation.

J.Crew.com

Tory Burch is now live

editor — Wed, 13 Apr 2011 15:14:38 +0000

In partnership with the Tory team Wednesday redesigned the new online home of Tory Burch. The new site design translates the unique Tory Burch aesthetic online in an original and sophisticated manner while maintaining the brand’s balance of aspiration and commercial appeal. Inspired by Tory’s designs, Wednesday enhanced the site’s color and vibrancy with beautiful graphic elements. Clean layouts highlight the products, allowing them to shine and convey the brand whilst simultaneously giving prominence to Tory’s original Tory Blog content. Tory’s voice is present throughout the site, including personal messages in her own handwriting and her redesigned City Guides—a complete list of favorite places to eat, sleep and shop in all the cities where Tory Burch boutiques can be found. All of these elements combine to create a bright, refreshing visual and interactive experience.

ToryBurch.com

MR PORTER IS OPEN FOR BUSINESS

admin — Mon, 21 Feb 2011 09:23:59 +0000

MR PORTER – the destination for men’s style – is open for business.

After over a year in the making, MR PORTER is set to revolutionise the online men’s fashion industry, in much the same manner as it’s sister site NET-A-PORTER did for the female audience a decade ago. MR PORTER brings a unique blend of content and commerce – the weekly Journal edited by the renowned Jeremy Langmead, and a curated selection of the most discerning products from a diverse range of prestigious brands available to buy at your desk or on-the-go from anywhere in the world.

Wednesday have worked closely with Natalie Massenet (the visionary Founder of NET-A-PORTER) and her world class team for the last 16 months on the creation of MR PORTER – working across everything from website design to editorial and marketing strategies – and are excited to announce it’s launch.

MrPorter.com

Wednesday are working with Tory Burch

admin — Tue, 23 Nov 2010 17:12:06 +0000

Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.

Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.

Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.

Wednesday are working on the launch of the new men’s style destination, Mr Porter.

admin — Thu, 10 Jun 2010 00:00:52 +0000

Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.

Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.

Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.

To read the Mr Porter back story on the business of fashion click here.

Visit MrPorter.com to join the register and be the first to know more.