WEDNESDAY ARE WORKING WITH MONCLER
Wednesday are working with Moncler on a range of projects launching throughout 2011/12. Since
the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has
gone from strength to strength beyond its origins in the Alps and is now recognised as one of the
most creatively innovative and sought after fashion labels in the industry.
From the takeover of New York Grand Central Terminal for the Moncler Grenoble collection show in
February, to the collaborative collections for Moncler Gamme Bleu with Thom Browne and Moncler
V with Hiroki Nakamura, the brand has shown itself to be a true pioneer and demonstrated a
unique ability to pair an innovative approach to technical fabrics with a metropolitan avant garde
style.
Wednesday are working on the strategy and creative realisation of a new Moncler.com and the
brand’s first ever e-commerce platform – due to launch this summer – as well as a range of broader
digital initiatives launching later in 2011 through to 2012.
To see the current site, please visit Moncler.com
Wednesday are working with J.Crew
Wednesday are working with respected American retailer J.Crew. Known and admired for its personal customer service, high quality product range and commitment to innovation.
J.Crew partners with the finest global fabric mills and craftsmen as well as with iconic brands such as Jack Purcell, Timex, Thomas Mason and Red Wing (to name just a few). J.Crew has several line extensions, including crewcuts (for kids), J.Crew Weddings & Parties and J.Crew Collection (featuring exclusive and limited-edition pieces with couture-level details), as well as an increasingly significant menswear department, and the recently introduced brand Madewell, a modern-day interpretation of an American denim label founded in 1937.
In recent years, under the stewardship of the Chairman and CEO Millard “Mickey” Drexler and the Creative Director Jenna Lyons, the company has grown in renown and popularity and is now widely regarded as one of the most pioneering and influential fashion businesses in the industry worldwide.
Wednesday are working with J.Crew in a long-term strategic partnership across many projects, helping to drive and develop their reputation for world class digital creativity and technological innovation.
Tory Burch is now live
In partnership with the Tory team Wednesday redesigned the new online home of Tory Burch. The new site design translates the unique Tory Burch aesthetic online in an original and sophisticated manner while maintaining the brand’s balance of aspiration and commercial appeal. Inspired by Tory’s designs, Wednesday enhanced the site’s color and vibrancy with beautiful graphic elements. Clean layouts highlight the products, allowing them to shine and convey the brand whilst simultaneously giving prominence to Tory’s original Tory Blog content. Tory’s voice is present throughout the site, including personal messages in her own handwriting and her redesigned City Guides—a complete list of favorite places to eat, sleep and shop in all the cities where Tory Burch boutiques can be found. All of these elements combine to create a bright, refreshing visual and interactive experience.
Wednesday are working with Tory Burch
Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.
Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.
Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.
Wednesday are working on the launch of the new men’s style destination, Mr Porter.
Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.
Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.
Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.
To read the Mr Porter back story on the business of fashion click here.
Visit MrPorter.com to join the register and be the first to know more.