Archive for the ‘Social Media’ Category
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – LANVIN FOR H&M
Wednesday are working with H&M on their latest designer collaboration – with the renowned fashion house Lanvin.
Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”
Watch the first teaser for the forthcoming film, released on November 2nd, here – and stay tuned for the next installment.
Wednesday are working on the launch of the new men’s style destination, Mr Porter.
Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.
Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.
Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.
To read the Mr Porter back story on the business of fashion click here.
Visit MrPorter.com to join the register and be the first to know more.
Wednesday have launched a global digital campaign for H&M Summer 2010 – ‘The Ultimate Summer’.
H&M ‘The Ultimate Summer’ celebrates the best that the summer brings, making you dream both of holidays to come and memories of summers gone. Wednesday’s campaign has been implemented in 42 languages across the globe and consists of a campaign website, an interactive Facebook page with custom Spotify application, social media strategy and a global digital advertising campaign.
The campaign was shot by our sister agency Saturday, working with Patrick Demarchelier and featured the world’s top five supermodels of the moment – Daria, Lara, Julia, Erin and Sascha.
To explore the H&M ‘Ultimate Summer’ campaign site click here.
Wednesday have launched a global digital campaign for H&M ‘The Blues’
Blue was a key colour for spring 2010 and ‘The Blues’ campaign highlighted and celebratesd this trend. Wednesday created a focused global campaign which chimed with H&M’s off-line campaign – creating a destination website in 38 languages where people could explore the collection in a never-ending grid.
To support the website, we established a relationship with the social stylist site – lookbook.nu, a community of over 120,000 engaged fashion influencers who upload images of themselves for the community to ‘hype’. We launched a competition within the community for the chance to appear on hm.com to millions of viewers.
The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.
The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.
The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.
