As the first brand to live stream a haute couture show online in 2007, the brand has built a reputation for an innovative approach to communications and digital media – something it is looking to maintain with a digital presence that blends content and commerce with social integration and mobile access.

See the site at armani.com

Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.

HM.com

Versace.com

Creative

Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.

Information Architecture

Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.

Account Management/ Production

Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.

If you are interested in applying for any of these roles, then send a cover letter and CV to;

eunsun@wednesday-nyc.com

No recruiters please.

To read today’s article in WWD click here

Balenciaga has been an internationally acclaimed fashion house since 1937. Cristobal Balenciaga was deemed “the master of us all” by Christian Dior and since 1997 driven by the vision and the ambition of Nicolas Ghesquière the House came back strong as a leading player on the international fashion scene.

Wednesday have been working side by side with Balenciaga to interpret these timeless and unsurpassable designs into a digital transactional home. This new website’s creative concept was conceived with the intent of showcasing the immense detail that is crafted into each and every item whilst maintaining the refined and minimalist style of the house of Balenciaga. Fundamental to this concept, Wednesday created an innovative zoom function that enables the user to to explore and discover content throughout the site in two contrasting viewpoints wherever they are, creating both a seamless shopping and immersive brand experience.

In addition to Balenciaga.com, Wednesday have been working with the Maison on a Social Media strategy which aligns the brand with the social ecosystem of the modern world. This strategy will launch alongside the new website and evolve over the forthcoming months and years.

To experience the site please visit Balenciaga.com and to keep up to date with developments, ‘Like’ Balenciaga on Facebook, or follow them on Twitter

Wednesday will be working closely with Liberty to create a refreshed online home which cements
their reputation as the most loved and avant-garde British Luxury brand, translating this vision in
the digital space and upholding the legacy of Arthur Liberty himself.

Arthur Libertyʼs legacy stands for integrity, quality, value and above all beautifully designed
products. Wednesday aims to elevate these in a creatively crafted and innovative e-commerce
experience which seeks to continually inspire and excite.

Liberty.co.uk

The 15th Luxury Briefing Awards will be held in London, in the Lancaster Ballroom at the Savoy Hotel, on May 25th 2011.

www.luxury-briefing.com

www.twitter.com/oliwalsh

J.Crew partners with the finest global fabric mills and craftsmen as well as with iconic brands such as Jack Purcell, Timex, Thomas Mason and Red Wing (to name just a few). J.Crew has several line extensions, including crewcuts (for kids), J.Crew Weddings & Parties and J.Crew Collection (featuring exclusive and limited-edition pieces with couture-level details), as well as an increasingly significant menswear department, and the recently introduced brand Madewell, a modern-day interpretation of an American denim label founded in 1937.

In recent years, under the stewardship of the Chairman and CEO Millard “Mickey” Drexler and the Creative Director Jenna Lyons, the company has grown in renown and popularity and is now widely regarded as one of the most pioneering and influential fashion businesses in the industry worldwide.

Wednesday are working with J.Crew in a long-term strategic partnership across many projects, helping to drive and develop their reputation for world class digital creativity and technological innovation.

J.Crew.com

ToryBurch.com

After over a year in the making, MR PORTER is set to revolutionise the online men’s fashion industry, in much the same manner as it’s sister site NET-A-PORTER did for the female audience a decade ago. MR PORTER brings a unique blend of content and commerce – the weekly Journal edited by the renowned Jeremy Langmead, and a curated selection of the most discerning products from a diverse range of prestigious brands available to buy at your desk or on-the-go from anywhere in the world.

Wednesday have worked closely with Natalie Massenet (the visionary Founder of NET-A-PORTER) and her world class team for the last 16 months on the creation of MR PORTER – working across everything from website design to editorial and marketing strategies – and are excited to announce it’s launch.

MrPorter.com

MR PORTER will bring a new offering to the men’s retail marketplace, selling the most discerning selection of male fashion – including the big names like Ralph Lauren, Bottega Veneta, Gucci, Dunhill, Burberry but also accessories specialists such as Valextra bags, John Lobb shoes, Lock&Co hats and leatherwear by Swayne Adeney Brigg among others. It will deliver in 170 countries around the world and in one day in New York and in London.

Like for its women’s version NET-A-PORTER, MR PORTER will be beyond the pure e-commerce experience, offering an editorial content with fashion advice, articles, interviews, videos and fashion pages to find some inspiration and guide the clients during shopping.

Wednesday have been working on all elements of the creation and forthcoming launch of MR PORTER. The Founding Member campaign will allow people the opportunity to register to become a Founding Member and benefit from all the privileges that this brings – including exclusive access to the site before the rest of the world. The campaign is the first in a series of viral and digital marketing initiatives.

For your chance to become a Founding Member visit MrPorter.com

As Jonathan Akeroyd, President and CEO of Alexander McQueen told the Business of Fashion; “Because McQ is a new, fresh and energetic collection, we want to talk to its fans through the media they use. McQ will forge links with its customers through social media platforms to create a more direct relationship with them.”

Visit M-c-Q.com to see the new site, and make sure to visit their Facebook, Twitter, Vimeo and YouTube pages.

Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.

Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.

Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.

The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”

The collection is available to buy online and in stores on 23rd November.

Click here to see the campaign, watch The Show and explore the collection on HM.com

Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”

Watch the first teaser for the forthcoming film, released on November 2nd, here - and stay tuned for the next installment.

HM.com
Lanvin.com

Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.

Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.

To read the Mr Porter back story on the business of fashion click here.

Visit MrPorter.com to join the register and be the first to know more.

www.MrPorter.com

To explore the H&M ‘Ultimate Summer’ campaign site click here.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.