Wednesday are working with J.Crew
Wednesday are working with respected American retailer J.Crew. Known and admired for its personal customer service, high quality product range and commitment to innovation.
J.Crew partners with the finest global fabric mills and craftsmen as well as with iconic brands such as Jack Purcell, Timex, Thomas Mason and Red Wing (to name just a few). J.Crew has several line extensions, including crewcuts (for kids), J.Crew Weddings & Parties and J.Crew Collection (featuring exclusive and limited-edition pieces with couture-level details), as well as an increasingly significant menswear department, and the recently introduced brand Madewell, a modern-day interpretation of an American denim label founded in 1937.
In recent years, under the stewardship of the Chairman and CEO Millard “Mickey” Drexler and the Creative Director Jenna Lyons, the company has grown in renown and popularity and is now widely regarded as one of the most pioneering and influential fashion businesses in the industry worldwide.
Wednesday are working with J.Crew in a long-term strategic partnership across many projects, helping to drive and develop their reputation for world class digital creativity and technological innovation.
Tory Burch is now live
In partnership with the Tory team Wednesday redesigned the new online home of Tory Burch. The new site design translates the unique Tory Burch aesthetic online in an original and sophisticated manner while maintaining the brand’s balance of aspiration and commercial appeal. Inspired by Tory’s designs, Wednesday enhanced the site’s color and vibrancy with beautiful graphic elements. Clean layouts highlight the products, allowing them to shine and convey the brand whilst simultaneously giving prominence to Tory’s original Tory Blog content. Tory’s voice is present throughout the site, including personal messages in her own handwriting and her redesigned City Guides—a complete list of favorite places to eat, sleep and shop in all the cities where Tory Burch boutiques can be found. All of these elements combine to create a bright, refreshing visual and interactive experience.
BECOME A FOUNDING MEMBER OF MR PORTER
Wednesday have launched a campaign which allows people around the world the exclusive opportunity of becoming a Founding Member of MR PORTER – the forthcoming Men’s Destination for Style.
MR PORTER will bring a new offering to the men’s retail marketplace, selling the most discerning selection of male fashion – including the big names like Ralph Lauren, Bottega Veneta, Gucci, Dunhill, Burberry but also accessories specialists such as Valextra bags, John Lobb shoes, Lock&Co hats and leatherwear by Swayne Adeney Brigg among others. It will deliver in 170 countries around the world and in one day in New York and in London.
Like for its women’s version NET-A-PORTER, MR PORTER will be beyond the pure e-commerce experience, offering an editorial content with fashion advice, articles, interviews, videos and fashion pages to find some inspiration and guide the clients during shopping.
Wednesday have been working on all elements of the creation and forthcoming launch of MR PORTER. The Founding Member campaign will allow people the opportunity to register to become a Founding Member and benefit from all the privileges that this brings – including exclusive access to the site before the rest of the world. The campaign is the first in a series of viral and digital marketing initiatives.
For your chance to become a Founding Member visit MrPorter.com
Wednesday have launched the new online home of McQ
Wednesday have launched the new home of McQ by Alexander McQueen. The website showcases the womens pre-fall/winter 2011 collection through a series of short films and stills which will be added to over the forthcoming weeks and months. The site has been built on the micro-blogging platform Tumblr allowing people not only subscribe to follow the updates, but also use the McQ Tumblr theme as the base functionality for their own blog.
As Jonathan Akeroyd, President and CEO of Alexander McQueen told the Business of Fashion; “Because McQ is a new, fresh and energetic collection, we want to talk to its fans through the media they use. McQ will forge links with its customers through social media platforms to create a more direct relationship with them.”
Visit M-c-Q.com to see the new site, and make sure to visit their Facebook, Twitter, Vimeo and YouTube pages.
Wednesday are working with Tory Burch
Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.
Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.
Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.