Wednesday will work together with Joseph to create the brands first ever digital flagship, offering a unique ecommerce experience, driving interaction, brand awareness and enhancing the brand’s relationship with their customers.

Since its foundation by Joseph Ettedgui in the 70’s, Joseph has established itself as a globally renowned fashion brand. Through out the years Joseph has discovered many new talented designers, uniting them in this multi brand visionary store whilst simultaneously honing their own collection, continually surpassing its customers’ high expectations.

Today, under the new creative direction of Louise Trotter, Joseph is one of the most influential brands within British fashion and ready to launch online within an interactive, functional and creative space. This immersive brand experience will help Joseph create a stronger relationship with its existing customers as well as new ones the world over.

Now under the creative direction of Claire Malcolm, Hardy Amies steps gallantly into 2012 – leveraging a rich and varied history to deliver pioneering British menswear. The beautifully crafted site not only portrays the new collections in a bespoke manner, it takes users back to Hardy’s heritage revealing details on the man himself and  also welcomes you to their bespoke in house services with an appointment request form.
Explore Hardy Amies

Innovative, emotional, uncompromising – all words that describe the romantic and provocative fashion of Alexander McQueen, a brand which has become synonymous with modern, British haute couture.

Wednesday has been working together with McQueen to redefine the new digital flagship, which is the online home of Alexander McQueen and contemporary line, McQ, affirming their status as benchmarks in originality, style, and craftsmanship. The redesigned site serves as an international e-commerce storefront, and aims to provide a compelling and immersive brand experience, via rich imagery and dynamic, interactive features.

Visit Alexandermcqueen.com

Showcasing the complete collection in a stimulating virtual environment reminiscent of the in-store experience. The playful collection has a strong modern aesthetic with an eclectic edge, enhanced by unique art direction of curated visual sets, displayed in a concrete infused contemporary design.

The website features a commercial by Academy Award winner Sofia Coppola, starring British actress Imogen Poots and set in exotic Marrakesh, Morocco. Fans will be able to shop directly from the commercial and see the products in real time. Additional exclusive content such as an extended version of the commercial and behind the scenes images, are available to engage consumers to better discover the world of Marni at H&M.

The playful and elegant collection will be available worldwide in 260 stores and online on March 8th. Just in time for Spring!

Follow our cinematic countdown to shop on Marni at H&M.

Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.

The collection will be available in selected stores and online from March 8th.

Click here to view the commercial.

www.hm.com

Bringing the Versace adventure to life, the design tells a story of romance through a series of voyeuristic videos. Drawing inspiration from the first Versace for H&M collection, simple and intuitive navigation is enhanced by detailed product shots, art directed by Wednesday.

Please visit the Versace for H&M Cruise Collection website to find out more.

Wednesday married quirky historical icons and imagery with an engaging and intuitive user experience, ensuring that Liberty’s rich and illustrious heritage remained fundamental to the creative vision.

Please explore the new store at www.liberty.co.uk

To build audience anticipation and stimulate discussion across social media, Wednesday also created a collaborative competition with Polyvore which received over 19,000 entries – Polyvore’s most successful competition to date. The finalist’s entries are available to view on H&M’s Facebook page

Wednesday now join millions of others eagerly awaiting the opportunity to get their hands on the much anticipated collection due for launch online and in selected stores on November 17th.

In the meantime please explore Donatella’s vision for affordable luxury… Versace for H&M

Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.

www.labeluxgroup.com

As the first brand to live stream a haute couture show online in 2007, the brand has built a reputation for an innovative approach to communications and digital media – something it is looking to maintain with a digital presence that blends content and commerce with social integration and mobile access.

See the site at armani.com

As a continuation of their vision, Wednesday designed a clean, simple and flexible structure, allowing the creativity of the projects to speak for themselves, showcasing the uniqueness of each, whilst maintaining a consistent approach to design throughout.

OscarProperties.se

Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.

HM.com

Versace.com

Wednesday will be working with Juicy to ensure that the brand is re-established as a fashion authority, build a unique home for sub-label – Bird, and to develop a range of branded content formats to help bring the brand to life online.

In addition, Wednesday are working on the strategy and creative development of the new JuicyCouture.com due to launch early in 2012 as well as a range of broader digital initiatives launching later next year.

To visit the current site, visit JuicyCouture.com

Creative

Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.

Information Architecture

Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.

Account Management/ Production

Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.

If you are interested in applying for any of these roles, then send a cover letter and CV to;

eunsun@wednesday-nyc.com

No recruiters please.

To read today’s article in WWD click here

Wednesday’s approach was to create a site intended to elevate Moncler’s rich aesthetic and articulate its creativity. This continues right through to the art direction of the products on a black background, giving Moncler a clear and ownable product-visual aesthetic.

Since the rebirth brought about by chairman and creative director Remo Ruffini in 2003, the brand has gone from strength to strength beyond its origins in the Alps and is now recognised as one of the most creatively innovative and sought after labels in the industry. The new website is the start of a range of digital initiatives Wednesday is working on with Moncler.

See the site at moncler.com

Balenciaga has been an internationally acclaimed fashion house since 1937. Cristobal Balenciaga was deemed “the master of us all” by Christian Dior and since 1997 driven by the vision and the ambition of Nicolas Ghesquière the House came back strong as a leading player on the international fashion scene.

Wednesday have been working side by side with Balenciaga to interpret these timeless and unsurpassable designs into a digital transactional home. This new website’s creative concept was conceived with the intent of showcasing the immense detail that is crafted into each and every item whilst maintaining the refined and minimalist style of the house of Balenciaga. Fundamental to this concept, Wednesday created an innovative zoom function that enables the user to to explore and discover content throughout the site in two contrasting viewpoints wherever they are, creating both a seamless shopping and immersive brand experience.

In addition to Balenciaga.com, Wednesday have been working with the Maison on a Social Media strategy which aligns the brand with the social ecosystem of the modern world. This strategy will launch alongside the new website and evolve over the forthcoming months and years.

To experience the site please visit Balenciaga.com and to keep up to date with developments, ‘Like’ Balenciaga on Facebook, or follow them on Twitter

Wednesday will be working closely with Liberty to create a refreshed online home which cements
their reputation as the most loved and avant-garde British Luxury brand, translating this vision in
the digital space and upholding the legacy of Arthur Liberty himself.

Arthur Libertyʼs legacy stands for integrity, quality, value and above all beautifully designed
products. Wednesday aims to elevate these in a creatively crafted and innovative e-commerce
experience which seeks to continually inspire and excite.

Liberty.co.uk

From the takeover of New York Grand Central Terminal for the Moncler Grenoble collection show in
February, to the collaborative collections for Moncler Gamme Bleu with Thom Browne and Moncler
V with Hiroki Nakamura, the brand has shown itself to be a true pioneer and demonstrated a
unique ability to pair an innovative approach to technical fabrics with a metropolitan avant garde
style.

Wednesday are working on the strategy and creative realisation of a new Moncler.com and the
brand’s first ever e-commerce platform – due to launch this summer – as well as a range of broader
digital initiatives launching later in 2011 through to 2012.

To see the current site, please visit Moncler.com

J.Crew partners with the finest global fabric mills and craftsmen as well as with iconic brands such as Jack Purcell, Timex, Thomas Mason and Red Wing (to name just a few). J.Crew has several line extensions, including crewcuts (for kids), J.Crew Weddings & Parties and J.Crew Collection (featuring exclusive and limited-edition pieces with couture-level details), as well as an increasingly significant menswear department, and the recently introduced brand Madewell, a modern-day interpretation of an American denim label founded in 1937.

In recent years, under the stewardship of the Chairman and CEO Millard “Mickey” Drexler and the Creative Director Jenna Lyons, the company has grown in renown and popularity and is now widely regarded as one of the most pioneering and influential fashion businesses in the industry worldwide.

Wednesday are working with J.Crew in a long-term strategic partnership across many projects, helping to drive and develop their reputation for world class digital creativity and technological innovation.

J.Crew.com

ToryBurch.com

After over a year in the making, MR PORTER is set to revolutionise the online men’s fashion industry, in much the same manner as it’s sister site NET-A-PORTER did for the female audience a decade ago. MR PORTER brings a unique blend of content and commerce – the weekly Journal edited by the renowned Jeremy Langmead, and a curated selection of the most discerning products from a diverse range of prestigious brands available to buy at your desk or on-the-go from anywhere in the world.

Wednesday have worked closely with Natalie Massenet (the visionary Founder of NET-A-PORTER) and her world class team for the last 16 months on the creation of MR PORTER – working across everything from website design to editorial and marketing strategies – and are excited to announce it’s launch.

MrPorter.com

During the last nine years Roland Mouret has firmly established himself as a leading light in international design for his meticulously crafted designs that empower and adore the female figure. Roland Mouret is renowned for his use of techniques such as draping, strategic layering and precision tailoring that seamlessly entwined the ostensibly contradictory traits of minimalism and femininity.

The much anticipated first Flagship store, 8 Carlos Place, is scheduled to open this month in London’s Mayfair. In a recent press release Mouret commented ‘The reacquisition of my name has an incredibly emotional meaning to me, above and beyond the business implications. The addition of the store opening in Carlos Place, the new residence for the brand, renders it all the more poignant. It feels like a home coming’

Wednesday are working with Roland Mouret on the strategy, design and development of the new RolandMouret.com. Launching later this year, the website will translate the romantic, sophisticated aesthetic of the House into a destination for customers around the world to explore, interact and purchase.

RolandMouret.com

MR PORTER will bring a new offering to the men’s retail marketplace, selling the most discerning selection of male fashion – including the big names like Ralph Lauren, Bottega Veneta, Gucci, Dunhill, Burberry but also accessories specialists such as Valextra bags, John Lobb shoes, Lock&Co hats and leatherwear by Swayne Adeney Brigg among others. It will deliver in 170 countries around the world and in one day in New York and in London.

Like for its women’s version NET-A-PORTER, MR PORTER will be beyond the pure e-commerce experience, offering an editorial content with fashion advice, articles, interviews, videos and fashion pages to find some inspiration and guide the clients during shopping.

Wednesday have been working on all elements of the creation and forthcoming launch of MR PORTER. The Founding Member campaign will allow people the opportunity to register to become a Founding Member and benefit from all the privileges that this brings – including exclusive access to the site before the rest of the world. The campaign is the first in a series of viral and digital marketing initiatives.

For your chance to become a Founding Member visit MrPorter.com

As Jonathan Akeroyd, President and CEO of Alexander McQueen told the Business of Fashion; “Because McQ is a new, fresh and energetic collection, we want to talk to its fans through the media they use. McQ will forge links with its customers through social media platforms to create a more direct relationship with them.”

Visit M-c-Q.com to see the new site, and make sure to visit their Facebook, Twitter, Vimeo and YouTube pages.

Wednesday are working with Tory Burch, the inimitable yet attainable luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.

Tory Burch blends classic, timeless design elements with modern fashion insights, drawing on an understanding of vintage clothing, fashion history and tailoring accents. Tory’s collections are imbibed with graphic prints, bold colours and ethnic detailing – and her lifestyle vision is absorbed into the aesthetic of the flagship boutiques which are designed as a house in her own home.

Wednesday are working with Tory Burch on the strategic relaunch of ToryBurch.com, which will be online in early 2011.

The collection is also unveiled for the first time without question a landmark translation of Alber Elbaz’s talent for wit and fantasy for a wider audience. “I never wanted to do it, because it seemed like giving ideas away like giving a child for adoption….But everything in life is timing. I feel that the world is changing.”

The collection is available to buy online and in stores on 23rd November.

Click here to see the campaign, watch The Show and explore the collection on HM.com

Alexander is an inspiring entrepreneur selling through twice yearly pop-up store tours throughout 13 countries and online. With advertising purely word of mouth and no brick-and-mortar stores, Clemens en August has a loyal following amongst the creative media and design community.

Clemens en August’s loyalty to high quality in both material and manufacture combined with classic designs, minimalism and interesting detail, and low overheads, creates timeless, unique pieces which come at surprisingly affordable prices.

The new site will be coming soon to www.clemensenaugust.com

To explore the new site please visit www.maxandco.com

With a new store in Covent Garden, Lucy in Disguise brings glitz and glamour that spans the decades and the designers, hand selecting choice pieces of the highest quality so that you don’t have to. Lucy in Disguise complete this luxury experience with a “by appointment only” hair and nail salon “Hairway to heaven”, Grey goose-brand bar and VIP room.

Wednesday have worked closely with Lucy in Disguise to recreate this environment online, surely the epitome of their brand’s intention to be ‘the modern girls way to do vintage’.

To view the new site please visit www.lucyindisguiselondon.com

www.pringlescotland.com

Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”

Watch the first teaser for the forthcoming film, released on November 2nd, here - and stay tuned for the next installment.

HM.com
Lanvin.com

Ann-Sofie Back is one of the most imaginative and theatrical designers of the moment and has been exploring for the last decade the way in which humans use clothing to disguise themselves, rejecting the premise that every day garments share a commonality of purpose.

Based between Stockholm and London, Ann-Sofie has previously worked for the fashion house Acne, and is currently the Creative Director of the denim giant Cheap Monday.

The new site will be coming soon to www.annsofieback.com

The new John Lobb website is a home which reflects the timeless style and unique heritage of the brand, whilst maintaining a distinctly British humour, allowing visitors to easily explore the brand and it’s unrivalled range of luxury products and services.

In addition, Wednesday has worked with John Lobb to create a new Global Advertising campaign – the ’190 Steps’. A nod to the exceptional craftsmanship of the company – it takes 190 Steps to create every pair of John Lobb shoes – the campaign explores the story behind this process and the remarkable talent of the John Lobb craftsmen who are responsible for one of the world’s few true luxury products. To learn more visit www.JohnLobb.com/190-steps/

www.JohnLobb.com

Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.

Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.

To read the Mr Porter back story on the business of fashion click here.

Visit MrPorter.com to join the register and be the first to know more.

www.MrPorter.com

To explore the H&M ‘Ultimate Summer’ campaign site click here.

Wednesday join the likes of Ryan Mcginley, Tilda Swinton, Douglas Gordon & David Shrigley in working with Pringle of Scotland to drive this future success.

As well as introducing e-commerce, the new website will be the home for all of Pringle’s existing collaborations and will also feature an exciting editorial content agenda.

To view the latest Ryan Mcginley & Tilda Swinton ad campaign video click here.

To view the highly amusing David Shrigley cartoon on the history of Pringle click here.

To view the existing site visit www.pringlescotland.com

Wednesday are working with John Lobb to re-launch johnlobb.com in the fall of 2010.

Wednesday have also been working closely with their sister agency Saturday, on the creation of a new, global communications campaign which will coincide with the website re-launch.

To view the existing site visit www.johnlobb.com

To view the existing site visit www.maxandco.com.

Industrie magazine is available around the world at all good newsstands.

www.industriemagazine.com

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.

www.sisters.se www.brothers.se

COSstore.com translates the understated, minimalist style of the COS universe, creating a flexible brand website which allowing people to explore their unique offering of high quality fashion and original editorial content.

www.cosstores.com

Wednesday has created a multi-layered website which embodies the creative aesthetic of the brand and allows visitors to explore both the collections and a range of Hussein Chalayan’s creative output in an innovative manner.

www.husseinchalayan.com

www.evermanifesto.com