Marni at H&M
Bringing together the creativity of Consuelo Castiglioni and Sofia Coppola, Marni at H&M delivers a freedom of expression that has been forever synonymous with the brand. The collection demonstrates how a strong fusion of colour and print can be layered to create a unique silhouette.
Wednesdayʼs art direction marries the in-store and online experience, highlighting the aesthetic tenets of the collaboration. The landing page features Sofia Coppolaʼs commercial, from which products may be shopped directly using an interactive timeline.
The collection will be available in selected stores and online from March 8th.
Click here to view the commercial.
BALENCIAGAFRAGRANCE.COM IS NOW LIVE
Following the huge success of Balenciaga’s flagship e-commerce site, Wednesday has once again collaborated with the esteemed Parisian house to launch BalenciagaFragrance.com, the new online home for the new landmark fragrances, ‘Paris’ & ‘L’Essence’. The site celebrates a return to perfumery – a line of business not seen since the launch of ‘Le Dix’ in 1947.
With an aesthetic approach consistent with the flagship site, Wednesday’s design utilises the full width of the browser to make the most of the beautiful campaign imagery, whilst the innovative zoom functionality allows for intuitive navigation and simple cross-platform functionality.
To mark the recent launch of L’Essence, Wednesday invites you to partake in ‘Your L’Essence’, a unique mobile photography competition – a first for the brand. To find out more and to participate, please visit balenciagafragrance.com/news and follow the competition progress on Facebook.com/Balenciaga
LABELUX IS NOW LIVE
Over the past few months Wednesday have been working with LABELUX Group to develop a brand new online aesthetic across both an external and internal website. We’re proud to announce the launch of the former – labeluxgroup.com, which presents the culture of this modern luxury group.
Headquartered in Switzerland, LABELUX Group has rapidly grown its impressive portfolio of brands over the past few years. The group acquired Belstaff and Jimmy Choo during 2011, to join luxury brands Bally, Derek Lam, Solange and Zagliani.
WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – VERSACE FOR H&M
Wednesday are excited to be working with H&M on the Versace for H&M collection. Covering a retrospective and re-interpretation of some of the house’s key pieces, the collaboration is H&M’s tenth designer collection and will include womenswear, menswear and, for the first time, homeware.
Following Alber Elbaz’s Lanvin for H&M that sold out within minutes around the world (another collaboration with Wednesday), Donatella remarked “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Wednesday will bring to life Donatella’s vision for the collection in the digital environment including a campaign microsite and social engagement campaign with an e-commerce site to follow for the collection launch in selected stores and online.
WEDNESDAY ARE WORKING WITH JUICY COUTURE
Wednesday is working with Juicy Couture as part of the brand’s revitalization and re-design of the e-commerce site. This autumn the brand debuts its new fashion campaign “Couture is Here” that celebrates the evolution of the iconic track suit by tempering it with tailored essentials and a bold, playful yet refined aesthetic.
Wednesday will be working with Juicy to ensure that the brand is re-established as a fashion authority, build a unique home for sub-label – Bird, and to develop a range of branded content formats to help bring the brand to life online.
In addition, Wednesday are working on the strategy and creative development of the new JuicyCouture.com due to launch early in 2012 as well as a range of broader digital initiatives launching later next year.
To visit the current site, visit JuicyCouture.com
WEDNESDAY NYC IS OPEN FOR BUSINESS
Wednesday is proud to announce that the agency has opened its doors for business in New York. To deliver enhanced service to the existing suite of clients based in the city Wednesday is also looking for some smart, ambitious and talented individuals to join the exciting set-up. Specifically, Wednesday are recruiting for the following positions:
Creative
Wednesday NYC is currently looking to build its creative team. We are looking for talented individuals who are seasoned Associate Creative Directors, Art Directors or Designers having worked with luxury fashion and lifestyle brands. Must be able to conceptualize design solutions from concept to completion, from stylistic direction to hands on design.
Information Architecture
Wednesday NY is currently looking for talented Information Architects having worked with luxury fashion and lifestyle brands. Must have great understanding of UX and technical innovations and how to merge concept with functionality and have a strategic approach in developing site features and structures. If you possess the above along with a knack for writing detailed documentation please get in touch.
Account Management/ Production
Wednesday NYC is looking to expand its account management and production team and are looking for Junior, Mid-Level and Senior Interactive Account Managers and Producers. This is a highly client-facing role in addition to managing the internal team, meeting deadlines, managing scope and overseeing deliverables. If you’re looking to be part of a growing, creative and innovative studio working with luxury fashion and lifestyle brands, let us know.
If you are interested in applying for any of these roles, then send a cover letter and CV to;
eunsun@wednesday-nyc.com
No recruiters please.
To read today’s article in WWD click here