Wednesday London

WEDNESDAY ARE WORKING WITH H&M ON THEIR LATEST DESIGNER COLLABORATION – LANVIN FOR H&M

admin — Thu, 02 Sep 2010 18:00:10 +0000

Wednesday are working with H&M on their latest designer collaboration – with the renowned fashion house Lanvin.

Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver will be translating the dream they create for Lanvin to a bigger audience. As Alber Elbaz puts it: “I loved the idea that H&M was going luxury, rather than Lanvin going public. I thought it was a smart idea, so I say “I do”.”

Watch the first teaser for the forthcoming film, released on November 2nd, here – and stay tuned for the next installment.

HM.com
Lanvin.com

WEDNESDAY ARE WORKING WITH ANN-SOFIE BACK

admin — Thu, 02 Sep 2010 16:54:52 +0000

Wednesday are working with Ann-Sofie Back – one of Sweden’s most celebrated designers – on the creation of the new websites for Ann-Sofie Back Atelje and her diffusion range Back by Ann-Sofie Back

Ann-Sofie Back is one of the most imaginative and theatrical designers of the moment and has been exploring for the last decade the way in which humans use clothing to disguise themselves, rejecting the premise that every day garments share a commonality of purpose.

Based between Stockholm and London, Ann-Sofie has previously worked for the fashion house Acne, and is currently the Creative Director of the denim giant Cheap Monday.

The new site will be coming soon to www.annsofieback.com

WEDNESDAY HAVE LAUNCHED THE NEW ONLINE HOME OF JOHN LOBB

admin — Mon, 16 Aug 2010 17:47:29 +0000

John Lobb has been making the finest shoes and boots for gentlemen since 1866 in London and 1902 in Paris. Its rich heritage is reinforced by timeless qualities of craftsmanship, service and style – attributes that are now available to a wider international John Lobb audience. The company continues to maintain its bespoke shoe-making tradition in Paris, while also retaining core bespoke principles in the manufacture of its expanding ready-to-wear collection of shoes and leather goods.

The new John Lobb website is a home which reflects the timeless style and unique heritage of the brand, whilst maintaining a distinctly British humour, allowing visitors to easily explore the brand and it’s unrivalled range of luxury products and services.

In addition, Wednesday has worked with John Lobb to create a new Global Advertising campaign – the ’190 Steps’. A nod to the exceptional craftsmanship of the company – it takes 190 Steps to create every pair of John Lobb shoes – the campaign explores the story behind this process and the remarkable talent of the John Lobb craftsmen who are responsible for one of the world’s few true luxury products. To learn more visit www.JohnLobb.com/190-steps/

www.JohnLobb.com

Wednesday are working on the launch of the new men’s style destination, Mr Porter.

admin — Thu, 10 Jun 2010 00:00:52 +0000

Without doubt the most exciting announcement within the men’s fashion industry for many years, Mr Porter will be opening for business soon.

Mr Porter is brought to the world by Net-A-Porter – the leading light in the online fashion and luxury world for the past decade, who continue to set the standard in terms of creativity, editorial content, user experience and customer service.

Wednesday are excited to have been working closely with Net-A-Porter from the initial conception of the new business – across the identity, strategy and design of the forthcoming website, set to launch in early 2011.

To read the Mr Porter back story on the business of fashion click here.

Visit MrPorter.com to join the register and be the first to know more.

www.MrPorter.com

Wednesday have launched a global digital campaign for H&M Summer 2010 – ‘The Ultimate Summer’.

admin — Thu, 06 May 2010 00:00:58 +0000

H&M ‘The Ultimate Summer’ celebrates the best that the summer brings, making you dream both of holidays to come and memories of summers gone. Wednesday’s campaign has been implemented in 42 languages across the globe and consists of a campaign website, an interactive Facebook page with custom Spotify application, social media strategy and a global digital advertising campaign.

The campaign was shot by our sister agency Saturday, working with Patrick Demarchelier and featured the world’s top five supermodels of the moment – Daria, Lara, Julia, Erin and Sascha.

To explore the H&M ‘Ultimate Summer’ campaign site click here.

Wednesday are working with the luxury fashion house Pringle of Scotland on the launch of their forthcoming new e-commerce website.

admin — Wed, 05 May 2010 23:00:15 +0000

Pringle is in the middle of an exciting moment as it re-positions itself back at the forefront of the fashion world – rapidly gaining recognition as a leading british luxury fashion brand thanks to new, visionary leadership and some bold collaborations.

Wednesday join the likes of Ryan Mcginley, Tilda Swinton, Douglas Gordon & David Shrigley in working with Pringle of Scotland to drive this future success.

As well as introducing e-commerce, the new website will be the home for all of Pringle’s existing collaborations and will also feature an exciting editorial content agenda.

To view the existing site visit www.pringlescotland.com

Wednesday are working with the world’s most prestigious shoe and boot maker – John Lobb.

admin — Wed, 05 May 2010 22:00:09 +0000

Established in 1851 and now owned by the Hermes Group, John Lobb is a brand without parallel and whose products are renowned for being created with only the finest materials, design and craftsmanship.

Wednesday are working with John Lobb to re-launch johnlobb.com in the fall of 2010.

Wednesday have also been working closely with their sister agency Saturday, on the creation of a new, global communications campaign which will coincide with the website re-launch.

To view the existing site visit www.johnlobb.com

Wednesday are working with the respected italian fashion brand Max&Co on creating their new website.

admin — Wed, 05 May 2010 21:00:31 +0000

The new website will represent the bold new aesthetic direction of Max&Co’s forthcoming advertising campaign – created by Wednesday’s sister agency, Saturday – creating an engaging home for fans around the world to explore and interact with the brand, it’s collections and unique editorial content.

To view the existing site visit www.maxandco.com.

Wednesday have launched the online home of the world’s first culture of fashion magazine – Industrie.

admin — Wed, 05 May 2010 20:00:52 +0000

As Jens Grede and Erik Torstensson, editors-in-chief & publishers of Industrie say “Industrie is not about collections, trends or celebrities; nor is it a vehicle to print fashion stories. We are not a consumer magazine or a trade publication. We do not sell clothes and we do not report news. Industrie is a fanzine about the culture of fashion, telling the stories of those who influence us.”

Industrie magazine is available around the world at all good newsstands.

www.industriemagazine.com

Wednesday have launched a global digital campaign for H&M ‘The Blues’

admin — Wed, 05 May 2010 19:00:28 +0000

To support the website, we established a relationship with the social stylist site – lookbook.nu, a community of over 120,000 engaged fashion influencers who upload images of themselves for the community to ‘hype’. We launched a competition within the community for the chance to appear on hm.com to millions of viewers.

The competition was the most successful that lookbook.nu had held to-date – with over 2,000 entries of the highest quality, and the winners talked about on social media sites and blogs across the globe.

The campaign site used iconic imagery from the campaign shot by our sister agency Saturday, photographed by Terry Richardson and starring Daria. Wednesday created a bold visual aesthetic which allowed visitors to explore the blues collection, share, vote to like for ‘The Blues Chart’ – a running total of the favorite items of countries around the globe – and click to buy in certain territories.

The campaign was supported by an interactive digital advertising campaign, which ran on targeted media destinations globally.

Wednesday have lauched new websites for the Swedish fashion retailer Brothers & Sisters.

admin — Thu, 18 Feb 2010 00:00:11 +0000

One of Sweden’s most respected high street retailers, Wednesday have created stylish and sophisticated homes for each brand where fans can explore the collections and latest campaign, as well as interact with a range of original editorial content related to each season.

www.sisters.se www.brother.se

Wednesday have launched the new online home of the respected high-street fashion label COS – cosstores.com

admin — Tue, 01 Dec 2009 00:00:32 +0000

COS (Collection Of Style) is the discerning brand of choice for men and women who want high fashion with good quality at an affordable price.
Since its conception, COS has been a critical and commercial success, rapidly growing a network of over 27 stores across europe.

COSstore.com translates the understated, minimalist style of the COS universe, creating a flexible brand website which allowing people to explore their unique offering of high quality fashion and original editorial content.

www.cosstores.com

Wednesday has launched the new website for the visionary fashion designer Hussein Chalayan.

admin — Fri, 20 Nov 2009 00:00:20 +0000

Hussein Chalayan is one of the most respected designers of our generation. As put by style.com “the british designer’s avant-guard creations continually push the boundaries of what the human body can wear…his ability to articulate significant symbolism only enhances, rather than obscures, the excitement of his abilities as a fashion designer”.

Wednesday has created a multi-layered website which embodies the creative aesthetic of the brand and allows visitors to explore both the collections and a range of Hussein Chalayan’s creative output in an innovative manner.

www.husseinchalayan.com

Wednesday have lauched evermanifesto.com – a manifesto which uses the power of fashion to inspire positive change in our everday lives.

admin — Thu, 19 Nov 2009 00:00:30 +0000

The brainchild of Charlotte Casiraghi, Alexia Niedzielski and Elizabeth Von Guttman, Ever Manifesto aims to inspire positive transformations in how we live by generating sustainable solutions for both work and play that are aimed at protecting our planet for future generations. Importantly these are solutions that can start now.